Marketing Of Mega Shopping Mall Samples †MyAssignmenthelp.com

Question: Discuss about the Marketing Of Mega Shopping Mall. Answer: Business Requirements Background In the given scenario, a Mega shopping mall intends to install the Beacon technology in order to reach out to more number of customers. The Mega wishes to implement this technology with the incorporation the Bluetooth low energy (BLE). Considering the present market picture where more than a million of shopping malls are present in the market, implementation of such technology is necessary. Business Opportunity Keeping the customers informative regarding the various offers of the stores is essential to enhance the business. The beacon technology will aptly maintain this communication with the concerned customers. The age-old geofencing technology which was solely based on GPS tracking could only reach out to the passersby around the stores but Beacon technology could direct the customers to the particular product or area inside the store. Business Objectives and Success Criteria To enhance the market of the Mega shopping malls. Reaching out to more number of customers. Successful implementation of the Beacon technology. Encouraging its visitors to install the application. Business Assumptions and Dependencies Considering the Implementation of the Beacon technology in the Mega stores it is assumed that the Mega shopping malls are yet to install this system also it is assumed that the company would hire only 10 developers for developing the beacon project. Business Risks The beacon technology of the Mega shopping centre might be vulnerable to the risk of security. The data location history which is submitted by beacons can also be hacked by malware programs thus giving access to the criminal. Other than this, customers might not like the idea of getting such text messages. System failure is also one of the business risks that the Mega shopping malls might face. Vision of the Solution Vision Statement The longterm vision of the Mega shopping malls comprises of developing an advanced system to reaching out to more number of customers. The Mega Company aims to keep its customers informative regarding the various discount offers of the store with the incorporation the newly invented Beacon technology. Major Features Feature ID Feature Name Feature Description F-1 Find products in shopping malls Enables user to search for the product and request product information and get the exact location of the product. F-2 Order product from shopping mall. Enables the customer to order the product or cancel the ordered product. F-3 Membership The registered members will get the updates. The membership can be modified or cancelled. F-4 Product list Enables the user to view the product, modify the view list, archive the products, enables the view of the other categories of the product. F-5 System access Android application, ios applications and windows application. Scope and Limitations Figure 2: Scope of Shopping Mall System with Beacon technology (Source: Created by Author) Scope of Initial and Subsequent Releases Feature Release 1 Release 2 Release 3 F-1: Find products in shopping malls The customers will avail information from the beacons Will provide further information regarding the product on customer request Exact location of the product within the mall will be shown F-2: Ordering product from the shopping mall Not implemented Customers can order product only by visiting the mall Fully implemented F-3: Membership Registered customers will receive the notifications Registered customers can cancel their membership Registered customers can modify their membership F-4: Product list View the product Modify the product list Archive the deleted product F-5: System access Android application Ios application Window application Limitations and Exclusions In certain instances the BLE could not detect the accurate location of the shopper. It is difficult to predict how many beacons are actually required to accurately detent the positions and in exactly which zones the beacons are needed to be installed. Other limitations of the products include draining out of beacon batteries, difficulty in identifying the beacons as the IDs are not printed on the beacons. Business Context Stakeholder Profiles Stakeholder Major Value Attitudes Major Interests Constraints Customers Increased value of revenue Will be resistant unless the product is of the customers choice. Availing information from the beacons Customers might get irrelevant text messages. Staffs Streamlining the retailing process Always ready for further clarifications from their customers. Modifying the beacons; maintaining the smooth operations within the shopping malls. Limited number of staffs can be hired Software developer Bridging the gap between the customers and the product Always willing to update the software as per the customer requirements Developing the software for the Beacon technology with much precision. Stipulated time for software development Software maintenance team Improved services Enthusiast about the product; responding to the software issues at the immediate basis. Ensuring proper functioning of the beacons and the mobile applications Might not fix the bugs. Project Priorities Dimension Driver (state objective) Constraint (state limits) Degree of Freedom (state allowable range) Schedule Drafting the project plan Developing the software within the stipulated time. Features 80-85% of the product features must be included in the software Quality The software must attain 85-99% in quality assurance test Staff Limited number of developers, only 10 developers are hired Cost 5% of over budget is acceptable Operating Environment (Deployment Considerations) The Mega shopping chains intends to reach out to customers especially in those geographical regions where they are having their operating centers. The beacon technology will mainly be used by the retailers to target their customers by tracking their locations. Data relevant to the product pricing are sent through the beacon to the target customers. The customers who are in the proximity of the store location in turn generate the data from the installed mobile application.